eNaR. Identity for places

Arthur House

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Balanced workspace

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Refreshing a faded modernist icon with a balanced identity. The identity is built around the idea of the constant push and pull, of a balanced work/lifestyle. An ‘AH’ device provides and creates defined intersecting spaces for information, communication and messaging, whilst the wider visual language brings the modernist essence of the building translated into a modern day aesthetic. Signage and wayfinding were produced alongside sales and letting collateral for the office agency team and the design system and toolkit ensured that the identity lives within the building beyond launch marketing and first leasing.

Balanced AH

Marketing brochure

Uniform

Glazing manifestation

Arthur House

,

Balanced workspace

,

Refreshing a faded modernist icon with a balanced identity. The identity is built around the idea of the constant push and pull, of a balanced work/lifestyle. An ‘AH’ device provides and creates defined intersecting spaces for information, communication and messaging, whilst the wider visual language brings the modernist essence of the building translated into a modern day aesthetic. Signage and wayfinding were produced alongside sales and letting collateral for the office agency team and the design system and toolkit ensured that the identity lives within the building beyond launch marketing and first leasing.

Balanced AH

Marketing brochure

Uniform

Glazing manifestation

Arthur House

,

Balanced workspace

,

Refreshing a faded modernist icon with a balanced identity. The identity is built around the idea of the constant push and pull, of a balanced work/lifestyle. An ‘AH’ device provides and creates defined intersecting spaces for information, communication and messaging, whilst the wider visual language brings the modernist essence of the building translated into a modern day aesthetic. Signage and wayfinding were produced alongside sales and letting collateral for the office agency team and the design system and toolkit ensured that the identity lives within the building beyond launch marketing and first leasing.

Balanced AH

Marketing brochure

Uniform

Glazing manifestation

KERB

,

Disturbing wine

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Brand personality and visual identity for a natural wine shop and bar in Manchester’s Ancoats neighbourhood. A challenger to the expected. City not country. Pixels not barrels. Kerbside not vine yard. The brief was to challenge how the shop behaves and how it presents itself to a younger, city living, (natural) wine drinking audience. The approach was not just to contrast what a wine retail/bar/social space is expected to be with a visual identity that hacked into the space and the brand across a launch campaign, point of sale, website, social media, zines, branded glassware (featuring the now iconic ‘drowning gremlin’), packaging, bags and merchandise.

Brand language

Zine

Packaging

Zine 2 promo

KERB

,

Disturbing wine

,

Brand personality and visual identity for a natural wine shop and bar in Manchester’s Ancoats neighbourhood. A challenger to the expected. City not country. Pixels not barrels. Kerbside not vine yard. The brief was to challenge how the shop behaves and how it presents itself to a younger, city living, (natural) wine drinking audience. The approach was not just to contrast what a wine retail/bar/social space is expected to be with a visual identity that hacked into the space and the brand across a launch campaign, point of sale, website, social media, zines, branded glassware (featuring the now iconic ‘drowning gremlin’), packaging, bags and merchandise.

Brand language

Zine

Packaging

Zine 2 promo

KERB

,

Disturbing wine

,

Brand personality and visual identity for a natural wine shop and bar in Manchester’s Ancoats neighbourhood. A challenger to the expected. City not country. Pixels not barrels. Kerbside not vine yard. The brief was to challenge how the shop behaves and how it presents itself to a younger, city living, (natural) wine drinking audience. The approach was not just to contrast what a wine retail/bar/social space is expected to be with a visual identity that hacked into the space and the brand across a launch campaign, point of sale, website, social media, zines, branded glassware (featuring the now iconic ‘drowning gremlin’), packaging, bags and merchandise.