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The leading innovator of bodyworn camera hardware + software, Reveal Media briefed a repositioning of their brand identity. Strategist Tim Watson developed a proposition that shifted from focusing on one specific end user, to their commitment to product performance.

The objective of the graphic work was a more inclusive and less overtly masculine + authoritarian visual language that communicates ‘Performance Matters’ + connects all sectors + phases of the business.

It was identified that in many instances the ‘a’ in the existing logo read as an ‘o’. To make it perform better an exaggerated cut was made to enhance the legibility + recognition of the character as an ‘a’. The logotype + icon were then reworked and a full alphabet was created. This became the signature for all products + platforms in the Reveal ecosystem.