Hotel concepts.
Designed — delivered.
Hotel concepts.
Designed — delivered.
Hotel concepts.
Designed — delivered.
Hotel concepts.
Designed — delivered.
Great hotels start with a clear idea.
We help define it, design it, and deliver it – turning a market opportunity into a place people want to visit, stay, and return to. Our approach blends brand, design, service and culture into a single joined-up concept that makes life more interesting for your guests and more successful for your business.
Great hotels start with
a clear idea.
We help define it, design it, and deliver it—turning a market opportunity into a place people want to visit, stay, and return to. Our approach blends brand, design, service and culture into a single joined-up concept that makes life more interesting for your guests and more successful for your business.
Our approach
Our approach
Clarity
Clarity
Confidence you’re building the right hospitality offer for the market.
Confidence you’re building the right hospitality offer for the market.
Cohesion
Cohesion
Every element – brand, marketing, design, service – working together.
Every element – brand, marketing, design, service – working together.
Culture
Culture
Staff motivated to deliver the brand experience every day.
Staff motivated to deliver the brand experience every day.
Commercial results
Commercial results
A concept that resonates with guests and drives performance.
A concept that resonates with guests and drives performance.
eNaR + Tim Watson
The studio is led by experienced strategic and creative leads with a proven track record in delivering successful hospitality concepts and identities.
The studio is led by experienced strategic and creative leads with a proven track record in delivering successful hospitality concepts and identities.
About us
Led by strategist Tim Watson and creative director Neil Ramsbottom, we combine brand clarity with design craft. Together we define ideas and bring them to life — an integrated partnership that turns complex hospitality challenges into clear, successful concepts.
Between us we bring over 40 years’ experience across property, hospitality, food and drink, and fintech. Tim leads discovery and brand concept development; Neil leads creative execution. Our understanding of markets where people and places intersect means we know how to navigate the overlapping challenges of place brands — and deliver ideas that engage guests and drive commercial success.
eNaR + Tim Watson
Tim leads the discovery and brand concept development work. Neil leads on creative execution with his studio at eNaR. We are one integrated team.
Each of our projects in hospitality are led by Neil Ramsbottom, a creative director and graphic designer with 25 years experience working prominently with clients in property and hospitality, and Tim Watson, a brand and culture strategist with over 20 years experience leading internationally renowned agencies, and 15 years working as an independent consultant to brands and organisations in property, hospitality, food and drink, and fintech.
Our experience in markets where people and places are intertwined means that we understand the multiple, complex and often overlapping challenges that place brands face.
Understanding those challenges and how to mitigate them is part of the skillset that enables us to deliver engaging and commercially successful brand identities.
Our work
Exclusive Collection
Exclusive Collection
Midlands + South
Midlands + South
7 luxury hotels
Macro proposition
Culture and service design principles
Brand and sub brand design
All marketing and comms design
Customer journey analysis + new interventions
5 year relationship
Introduced team comms app with a record breaking (86%) sign up
Culture change and customer journey training
Brand book creation
Devonshire Hotels
Devonshire Hotels
Derbyshire + Yorkshire
Derbyshire + Yorkshire
Marketing effectiveness analysis
Master brand strategy
Individual property brand strategy
Brand book creation
The Devonshire Hotel, F&B concept development
The Corner
The Corner
London
London
At take over - concept analysis
Market research
Concept development
Naming
Brand design + marketing and comms
Service principles
The Milner York
The Milner York
Yorkshire
Yorkshire
At take over - concept analysis
Market research
Concept development
Naming
Brand design + marketing and comms
Service principles
Strong performance against target post rebrand
Hyll
Hyll
Cotswolds
Cotswolds
Market analysis. Identifying the opportunity.
Concept development
Naming
Brand design + marketing and comms
Defining the concept across all facets of the hotel
Marketing agencies recruited
Service principles
Culture development and training
Team handbook
Press launch developed interest beyond expectations
KERB
KERB
Manchester
Manchester
Market positioning
Brand identity concept
Visual identity design and implementation
Launch campaign
Retained to deliver marketing and brand activations after launch
Bedded in as part of the Ancoats food and drink scene
The Met
The Met
Leeds
Leeds
Market analysis - identifying the opportunity
Concept development
Brand design + marketing and comms
Service principles
Culture development and training
Team handbook
Significant year on year guest satisfaction increase
Our work
Exclusive Collection
Midlands + South
7 luxury hotels
Macro proposition
Culture and service design principles
Brand and sub brand design
All marketing and comms design
Customer journey analysis + new interventions
5 year relationship
Introduced team comms app with a record breaking (86%) signup
Brand book creation
Culture change and customer journey training
Devonshire Hotels
Derbyshire + Yorkshire
Marketing effectiveness analysis
Master brand strategy
Individual property brand strategy
Brand book creation
The Devonshire Hotel, F&B concept development
The Milner York
Yorkshire
At take over - concept analysis
Market research
Concept development
Naming
Brand design + marketing and comms
Service principles
Strong performance against target post rebrand
The Corner
London
At take over - concept analysis
Market research
Concept development
Naming
Brand design + marketing and comms
Service principles
Hyll
Cotswolds
Market analysis. Identifying the opportunity.
Concept development
Naming
Brand design + marketing and comms
Defining the concept across all facets of the hotel
Marketing agencies recruited
Service principles
Culture development and training
Team handbook
Press launch developed interest beyond expectations
KERB
Manchester
Market positioning
Brand identity concept
Visual identity design and implementation
Launch campaign
Retained to deliver marketing and brand activations after launch
Bedded in as part of the Ancoats food and drink scene
The Met
Leeds
Market analysis - identifying the opportunity
Concept development
Brand design + marketing and comms
Service principles
Culture development and training
Team handbook
Significant year on year guest satisfaction increase
Our proven four-stage process
A structured but flexible framework:
1.
Discover
Build a detailed evidence base about customers, audiences, competitors, and context.
Our proven four-stage process
A structured but flexible framework:
1.
Discover
Build a detailed evidence base about customers, audiences, competitors, and context.
Our proven four-stage process
A structured but flexible framework:
1.
Discover
Build a detailed evidence base about customers, audiences, competitors, and context.
Our proven four-stage process
A structured but flexible framework:
1.
Discover
Build a detailed evidence base about customers, audiences, competitors, and context.
Hospitality clients
Testimonials
Tim Groom Architects
“Working with Tim and Neil is incredibly good fun. I always look forward to our meetings and know that not only will we achieve something, but I will leave having plenty to think about. They have shown an ability to get under the skin of what I want to achieve, understand who I am, and what my business is in a very honest way. The quality of what they produce is superb and I’m proud of what we have achieved together. Enjoying what you do and the process is all too often overlooked but it is key to our relationship. As much as the process is a big part of the strategy, they always measure what is achieved so that we maximise our investment in each other. When my Inbox shows an unread mail from one of them it’s guaranteed to be something great for me to read or look at.”
Tim Groom — Tim Groom Architects
Hyll
"There are a high number of luxury country house hotels in the Cotswolds so we needed to stand out, in terms of our concept, approach and look and feel. Tim and Neil have brought incredible insight, direction and confidence to the concept we are delivering – we feel unique. We understand our audience and we are clear on how we’re going to succeed. A huge part of this is down to Tim and Neil and the work they’ve done. It’s amazing."
Sarah Ramsbottom — Madfabulous Hotels
Testimonials
What clients have to say about us
Tim Groom Architects
“Working with Tim and Neil is incredibly good fun. I always look forward to our meetings and know that not only will we achieve something, but I will leave having plenty to think about. They have shown an ability to get under the skin of what I want to achieve, understand who I am, and what my business is in a very honest way. The quality of what they produce is superb and I’m proud of what we have achieved together. Enjoying what you do and the process is all too often overlooked but it is key to our relationship. As much as the process is a big part of the strategy, they always measure what is achieved so that we maximise our investment in each other. When my Inbox shows an unread mail from one of them it’s guaranteed to be something great for me to read or look at.”
Tim Groom — Tim Groom Architects
Hospitality clients
If you have a question, want more information or to start a conversation.
If you have a question, want more information or to start a conversation.
If you have a question, want more information or to start a conversation.
Contacts