Different clients, challenges and ideas demand different responses. What connects the work isn't a visual style, but a consistent way of thinking.

Refreshing a faded modernist icon with a balanced identity. The identity is built around the idea of the constant push and pull, of a balanced work/lifestyle. An ‘AH’ device provides and creates defined intersecting spaces for information, communication and messaging, whilst the wider visual language brings the modernist essence of the building translated into a modern day aesthetic. Signage and wayfinding were produced alongside sales and letting collateral for the office agency team and the design system and toolkit ensured that the identity lives within the building beyond launch marketing and first leasing.

A two year to to define and deliver a cultural reset and rebrand of the largest independently owned property management and building consultancy firm in the U.K The visual identity builds on a proposition that highlights getting the fundamentals right, being detail focused and being open to showing the workings of their business anachored by the ‘symbol of Workmanship’ that becomes a window through which we celebrate their people and culture. The new proposition and visual identity was launched internally to 800+ people across their 12 UK offices and externally in September 2025.

Tim Groom Architects’ buildings are precise, restrained, detailed and honest. Our research and discovery revealed a strong sense of self, principles and ambitions. We articulated it in two words. ‘Control Liberated’ – a potent encapsulation of how Tim Groom Architects feel about themselves and the work they do. The proposition drove the entirety of the design phase informing each choice and decision made in the process of creating a bespoke tyepface, website, new business collateral, social media assets and a service document toolkit.

Naming and branding that turned into defining a service. Workshop sessions identified a discomfort in how their service was perceived and labelled, and a series of one-to-one interviews with clients and peers backed up those findings and led to the task of not just naming the business but naming their service. The term ‘Proximity Risk’ describes the value and service, with Proximity used as the business name. The visual language that is precise and evocative of building plots on a plan expressed via a collection of symbols formed from the four pieces that make up the letter X within the logo.

A new visual language to express an ideology of ‘Refined Rawness’. After collaborating with them on a number of projects, interior design studio YOUTH asked us to refresh their brand identity with a new positioning that reflected their current output and aspirations for the business. Rollout included a new suite of business development assets, marketing, PR and social media as well as the launch of a new stripped back more deliberately functional website.

Brand personality and visual identity for a natural wine shop and bar in Manchester’s Ancoats neighbourhood. A challenger to the expected. City not country. Pixels not barrels. Kerbside not vine yard. The brief was to challenge how the shop behaves and how it presents itself to a younger, city living, (natural) wine drinking audience. The approach was not just to contrast what a wine retail/bar/social space is expected to be with a visual identity that hacked into the space and the brand across a launch campaign, point of sale, website, social media, zines, branded glassware (featuring the now iconic ‘drowning gremlin’), packaging, bags and merchandise.

A collaboration to help celebrate 7 years of lifestyle, culture and commerce. The event identity was built as a sub brand of their main identity that ‘took over’ and allowed them to welcome in partner brands from Manchester’s Northern Quarter. A new window installation along with take over branded coffee cups, noodle boxes, T shirts, invites, social media activity and photography were delivered as part of the event.