The visual identity expresses the constant push and pull, of a balanced lifestyle. An ‘AH’ device provides and creates defined intersecting spaces for information, communication and messaging.

The wider visual language is the modernist essence of the building translated into an identity and aesthetic of today.

The brand colours are limited to white, oyster and black to allow the rich and expansive material palette within the building to come to the fore.

The design system and toolkit will ensure that beyond launch marketing and first leasing the identity lives within the building every single day.

Signage and wayfinding were produced alongside sales and letting collateral for the letting agents.