Our relationship with Tim Groom (and Tim Groom Architects) began in 2017 over a discussion about refreshing his website and brand.

This quickly grew into a deeper strategic piece of work as it emerged Tim saw the connection between brand and his business not solely connected to marketing and new business development.

Research, workshops and discovery revealed a strong sense of self, principles and ambitions that we articulated it in two words: ‘Control Liberated’. 

The proposition drove the entirety of the design phase informing each choice and decision made. 

‘Control Liberated’ now actively exists as part of their design process, how they choose projects, how they find the opportunity within each building they design, how and when they act and communicate...or don’t.

Over the course of our relationship with Tim Groom Architects we have created new business collateral, social media posts and a website with a new one on the way in autumn 2025.