They had an itch to be true to their own personalities and to challenge the way that a developer should operate. In 2012 we began work on how to express how they felt about what they were doing (commercial) and what they wanted to be doing in the future (residential, regeneration and social impact).

Rather than a graphic approach we concentrated on their voice. We began by recording and capturing the way they would speak to us when describing their buildings, approach and culture.

The visual identity was deliberately designed to allow the tone of voice to lead every single touchpoint of the Capital & Centric brand.

Over the course of seven years we designed and produced marketing brochures, site hoarding, social media assets, signage, pitch documents, advertisements, event graphics, a number of websites and branded merchandise.