We have developed the brand concept, strategy and identity for Hyll, a new country house hotel in the Cotswolds, designed for those who are ‘switched on to switching off.’

Rooted in a deep understanding of modern hospitality, our approach balances thoughtful design with a guest experience that feels both curated and effortless.

Our work for Hyll began with defining its distinctive proposition – an elegant escape where refined comfort meets intuitive service.

The brand identity reflects this duality, drawing on the hotel’s historic setting while introducing a contemporary, personal touch.

We developed a visual and verbal brand identity that feels warm, intelligent, understated and slightly nostalgic, ensuring every detail – from the logo to the guest experience – embodies Hyll’s ethos.

From the design language to the guest journey, our goal was to create a brand that doesn’t just promise relaxation but actively facilitates it, meaning that Hyll is more than a destination – it’s a state of mind.