Run Company isn’t just a business that sells running shoes. It is a business run by runners for the benefit of those who want to run.

The success of the first two stores had led to a point where the purpose and visual expression of the brand needed to be clearly defined and articulated.

The logo is a refinement of the existing Run Company heritage. It acts as a literal signature to the brand and carries intentional humanistic imperfections.

Typography across the brand and throughout the retail space is informed by athlete vest numbering and performance data readouts. Each store carries it’s own Run Company race number on the external signage.

The purpose sets each store as a place to engage with the local running community, celebrate the joy of running and present a ‘curated’ selection of brands and products.

We also worked with Run Company on the creation of Rüdi, their stand alone apparel brand which will launch through their online platform and stores.