After collaborating with them on a number of projects, interior design studio YOUTH asked us to refresh their brand identity with a new positioning that reflected their current output and aspirations for the business.

The new visual language expresses their ideology of ‘Refined Rawness’ through graphic design, language and the art direction of stills photography and video.

Rollout included a new suite of business development, marketing, PR and social media assets as well as the launch of a new stripped back more deliberately functional website.

This project followed on from our collaboration with the studio to help celebrate 7 years of lifestyle, culture
and commerce with an event identity built as a sub brand that ‘took over’ their main identity for a week.